Wireless And Mobile Security Plan - 1584 Words

Running head: WIRELESS AND MOBILE SECURITY PLAN Wireless and Mobile Security Plan Patrick C. Behan Regis University Context: Our networks are becoming more vulnerable because of wireless and mobile computing. Ubiquitous devices can and do pose a significant vulnerability. In this activity, you are to think outside the box and determine how to best defend against these threats. Scenario - You are an Information Security engineer for a midsized company. The company would like to offer direct sales of its â€Å"WigIT† app to its consumers on the World Wide Web. Your manager has asked you to prepare an informational paper for the Chief Executive Officer (CEO) on wireless and mobile risk management. What risks do you envision and how will†¦show more content†¦Also, what is the significance of these threats and how will they impact our day to day operations within the company. With the advent of the internet the way we secure our devices and/or data requires some time to think about what is the best way and not compromise customer or user satisfaction. Employee interaction on all devices are relatively the same and have similar impact on all systems. Some companies are allowing you to bring your own device (BYOD) to work for an enhanced work experience and increased productivity. Some of the benefits from this are no tracking of daily productivity, the comfortability of having your own device, and lower costs to maintain company property. Depending on the size of your company BYOD could be extremely beneficial and allow the employees to take on much of the burden of debt to work at the company. The average mobile device cost approximately three hundred dollars and if you have anywhere from 10 to 20 employees that could raise the cost to about 500 dollars. Apple and windows users tend to be more familiar with their devices so it is easier to manipulate their business requirements as they need. Lastly, having the flexibility to utilize one device vice several saves a lot of discomfort whether on business or official travel. The abili ty to have your own dedicatedShow MoreRelatedEssay about Risk of Mobile Technologies617 Words   |  3 PagesThoroughly identified the risks inherent in the use of wireless and mobile technologies. Now days, wireless communication and devices are very flexible, convenient, and easy to use everywhere. With the introduction of wireless local area network (WLAN) many users find it very flexible to move laptops from one place to another within the office while maintaining connectivity with the network, sharing data and applications with network system and other users with compatible devices without been tiedRead MoreSwot Analysis Of At T1243 Words   |  5 Pagesincluding wireless communications, local exchange services, long-distance services, data/broadband and Internet services, video services, telecommunications equipment, managed networking and wholesale services. It operates business through four reportable segments: Wireless, Wireline and Other. The Wireless segment operates comprehensive range of high-quality nationwide wireless voice and data communications services in a variety of pricing plans, including postpaid and prepaid service plans. It alsoRead MoreMobile Distri buted Systems For Secure Communication Essay1723 Words   |  7 PagesFinal Project Report Mobile distributed Systems for secure communication Team: Saylee Joshi Shrutee Patil Abstract: Wireless communication and mobility introduced a new paradigm in Distributed Systems. We examined short-range wireless data transmission using mobile agent (developed using Android OS). Presence of mobility in distributed systems introduces new challenges of reliable and secure communication. In this project, we propose a secure way of communication via wireless network (comprised ofRead MoreMobile Calculating And Pervasive Calculating1165 Words   |  5 PagesTitle: Mobile calculating and pervasive calculating represent major evolutionary ladders in a line of investigation dating spinal to the mid-1970s. Illustrates this development from a systems-centric viewpoint. New glitches are encountered as one changes from left to right in this numeral. In adding, the answers of many previously-encountered glitches become extra multifaceted Introduction: By 2000, mobile calculating research began to trace upon subjects that we now identifyRead MoreMobile Device Security And Other Threats1304 Words   |  6 PagesMobile Device Security and Other Threats Darryl Gennie Dr. Bouaffo Kouame Augusta CIS 502 28 February 2016 Strayer University â€Æ' Security threats have not only grown and matured quickly, but the people behind these threats have become more creative in disguising and hiding their work. These criminals have become more adept at eluding their identification and are now relying on cryptography. Some of the more frequent used threats were listed in the Security Threat Report 2014 such asRead MoreExamples Of AC-7 : System Use Notification715 Words   |  3 PagesAC-7: System Use Notification The information system notification displays an approved system use notification message or banner before granting access to the system that provides privacy and security notices screen until users take consistent with applicable federal laws. Retains the notification message or banner on the explicit actions to log on to or further access the information system. (If I need to give examples of banners let me know) AC-8: Session Lock The information system will limitRead MoreWireless And Mobile Technology : Wireless Technology1160 Words   |  5 PagesWireless and Mobile Technology Wireless technologies facilitate the transfer of information between two or more points. Through wireless technology, we are able to manage productivity, enable security systems, and increase consumer convenience. According to Techtarget.com, wireless technology is rapidly evolving and is playing an increasing role in the lives of people throughout the world. In addition, ever-larger numbers of people are relying on the technology directly or indirectly. Some moreRead MoreWireless Devices and Applications Essay1318 Words   |  6 PagesManns Computer Service | Wireless Devices and Applications (WDA) | Wireless Devices and Applications Project | | Manns | 6/13/2010 | | The topic I will be discussing will focus on is a deployment plan for WDAs and designing an effective user interface for wireless devices. In my paper I will outline a technique for quantifying design and quality assurance for wireless development. The example I will use is a WAP application, you can use the same set of principles and mathematicalRead MoreMobile Commerce : Issues Of M Commerce981 Words   |  4 PagesMobile Commerce: Issues in M-Commerce Khadeidra Linder Valdosta State University Mobile Commerce: Issues in M-Commerce Mobile commerce is described to be the buying and selling of goods and services through a mobile device or other handheld wireless device. Mobile commerce is rapidly growing daily. The fact that it is growing brings up many issues for Mobile Commerce. Before I begin the actual detailed information I would like to discuss some history on mobile commerce. M-commerce was reportedlyRead MoreFuture Mobile Applications Demand Novel Wireless Communication1090 Words   |  5 PagesFuture mobile applications demand novel wireless communication technologies due to new challenges as- sociated with the shortage of spectrums, low-power radio architectures, and communication security. For example, though mmWave can fulfill some of the spectrum demands, it can still struggle to meet the growing demands for higher data connectivity over a myriad of devices, e.g., Internet of Things (IoT) []. Therefore, more bands in the electromagnetic domains will be needed. Besides, in current and

Production Operation Management - 1195 Words

Production Operations Management Session 3-2 More on Processes 1 Outline ï‚ § Multi-product, multi-flow process analysis – So far: 1 product, 1 flow – Differing process times, yield issues, machine breakdown ï‚ § Big Takeaway: – Product-mix becomes critical in multiple flows – Implications in capital investment, scaling business, and risk management ï‚ § Calculating capacity when you have – Multiple flows †¢ With the same processing time at each resource †¢ With different processing times at a single resource – Yield issues – Machine Breakdown 2 Measure: Implied Utilization ï‚ § Implied Utilization captures the mismatch between the capacity requested from a resource by demand and the capacity currently available at†¦show more content†¦Processing time: 10 min / unit 10 mins 10 mins 10 mins 10 mins 10 mins ï‚ § Flow Time (FT) = processing time= 10 mins for all units ï‚ § Workstation capacity = Flow Rate = (1/10) units/min*60 mins/hr = 6 units/hr 10 Ex. 2: Capacity with two processing times ï‚ § Workstation makes two products – Product 1 processing time 10 min / unit – Product 2 processing time 12 min / unit 10 mins 10 mins 10 mins 12 mins ï‚ § Product mix is 3:1, i.e. (3/4)th of the output is Product 1 and (1/4)th of the output is Product 2 ï‚ § What is the capacity of the workstation? 11 Ex. 2: Capacity with two processing times ï‚ § PT1=10 mins/unit ï‚ § PT2=12 mins/unit ï‚ § Think of a â€Å"typical† unit: – Weighted average of FT1 and FT2 = (3/4)*10+(1/4)12=10.5 mins/unit – NOTE THIS RELIES ON DEMAND MIX ï‚ § Capacity of Resource = (1/10.5)*60min/hr = 5.71 units/hr Same as capacity of process because only one resource 12 Ex. 2 (Alternate way) ï‚ § An alternate method is to consider time to make a cycle, i.e. 3 units of product 1 and one unit of product 2 – Total Processing Time for a cycle = 3*10 + 1*12 = 42 mins (seeShow MoreRelatedProduction Of Production And Operation Management1415 Words   |  6 PagesPRODUCTION OPERATION MANAGEMENT The focus of any business is to provide needs of customer by providing military and supplies, and in this procedure generate value for customers and solve their trouble. Production and operations management talks about applying big business association and management concepts in formation of supplies and military (1). PRODUCT: A product is defined as the thing offered for deal. A product can be a facility or an item. It can be material or in virtual form. Every productRead MoreProduction and Operation Management864 Words   |  4 PagesProduction and Operation Management Cheng Guoping Chapter 1 Introduction 1. Production System 2. Production and operations in the organization 3. Function and jobs of POM 4. Decision Making in POM 5. The emergence of production and operation management 1. Production System Production and operation management (POM) is the management of an organization s production system, which converts input into the organization s products and services. 1.1 Production system model Inputs Read Moreproduction and operation management1377 Words   |  6 PagesPaper of Production and Operations Management IIBM Institute of Business Management Examination Paper Production and Operations Management Subject Code-B107 ï‚ · ï‚ · ï‚ · MM.100 Section A: Objective Type Short Questions (30 marks) This section consists of multiple choice Short Notes type questions. Answer all the questions. Part one questions carry 1 mark each Part two questions carry 5 marks each. Part One: Multiple choices: 1. Production and Operations Management concernsRead MoreProduction and Operations Management1511 Words   |  7 PagesBBA – 305 PRODUCTION OPERATION MANAGEMENT Model Questions based on Previous years Question Papers UNIT – I Qs. 1 : Explain the importance of Production Operation Management in current scenario. Why it has become an integral part of Business Education ? State with examples. [BBA-IP: Dec. 2011] Qs. 2 : Operation Management is becoming a very important subject in Business Education in the last fewRead MoreOperation and Production Management3104 Words   |  13 Pagesin process create value for customers and solve their problems. Production and operations management talks about applying business organization and management concepts in creation of goods and services. 1.1. PRODUCT Though many authors define the product with Consumer orientation, it is better for us to deal with different angles, because it will be helpful for us to understand the subject of production and Operation Management. (i) For a Consumer: The product is a combination of or optimalRead MoreImportance Of Production And Operations Management2317 Words   |  10 Pagesimpact on the production and operation of enterprises. In order to remain competitive, companies in different countries have different factors of competitive advantage. A clear competitive advantage is the key to gain success in production and operation management. An effective operations management is the foundation of enterprise competitive advantage and the fundamental guarantee to realize corporate strategy. This essay deals with the importance of production and operations management in the enterpriseRead MoreProduction And Operations Management : A Product Is Defined As The Thing Offered For Deal1782 Words   |  8 PagesThe focus of any business is to provide needs of customer by providing military and supplies, and in this procedure generate value for customers and solve their trouble. Production and operations management talks a bout applying big business association and management concepts in formation of supplies and military (1). PRODUCT: A product is defined as the thing offered for deal. A product can be a facility or an item. It can be material or in virtual form. Every product is made with some particularRead MoreProduction And Operations Management : Production Management Essay941 Words   |  4 Pagesused in the production/operations subsystem of the organization into value added product/services in a controlled manner as per the policies of the organization, is the definition of Production/operations management. Consequently, it is that part of an organization, this part is involved in the transformation of a range of inputs, like men, material, machines, information and capital, into the required (products/services), with the requisite quality level. The group of correlated management activitiesRead MoreProductions and Operations Management737 Words   |  3 PagesProductions and Operations Management I The three categories of statistical quality control The three categories of SQC include the traditional statistical tools, acceptance sampling, and statistical process control (SPC). Traditional statistical tools are descriptive statistics like the mean and range, used to describe qualitative characteristics. Acceptance sampling is a process of taking a random sample or portion of a batch and deciding whether to accept or reject the whole batch. SPC is aRead MoreOperations Management : Production Management1657 Words   |  7 Pages Operations management is the art of knowledge that ensures that services and goods are produced and distributed successfully to customers. Operations management key objective is maximize efficiency while producing and effectively fulfilling customer needs. In this novel the operations management team is struggling to make this plant a profitable plant so it will not be shut down. Alex is wondering why is that he cannot produce quality products and respond to customer needs at a faster pace considerably

Cognitive Dissonance Free Essays

Cognitive Dissonance Cognitive dissonance is having a thought, idea, attitude, or belief that seems to be out of tune. Cognitive dissonance tends to result in different ways based on the situation that it occurs in. If a person is forced to say an opinion that differs from their own, they experience an out of tune feeling. We will write a custom essay sample on Cognitive Dissonance or any similar topic only for you Order Now In Roger Hock’s book â€Å"Forty Studies that Changed Psychology,† he recognizes the study of cognitive dissonance performed by Leon Festinger. In â€Å"Thoughts Out of Tune,† the article specifically explaining Festinger’s study, Hock goes further into detail. He explains that if we are forced to state an opposed view, while preparing for it, we tend to believe it along with out own. This creates confusing, stress, and dissonance. Festinger’s study explains why and when people may or may not feel cognitive dissonance. Festinger proposed whatever you state publicly, will be a reflection of your personal views. If any person must speak publicly for any reason that goes against their own private belief, they will definitely feel uncomfortable. However, when offered a reward, the comfort levels can change. If someone offers the speaker a large reward, the speaker will feel more comfort in changing their attitude about the ideas or beliefs being said, even when they don’t believe them. If someone offers the speaker a small reward, the speaker will feel more discomfort because they do not feel there was justification in what they are being rewarded and will have more of a negative attitude than those being greater rewarded. Festinger performed his experiment on a control group, group A, and group B. Each group contained twenty participants. Group A was the group given one dollar to perform the experiment. Group B was given twenty dollars to perform the experiment. All group were interviewed after the performing ‘the experiment,’ which was to empty and refill a tray of 12 spools for 30 minutes and to turn 48 square pegs a quarter of a turn clockwise for 30 minutes. This was done in order to bore the participants and create negative feelings about what they had to do. Afterwards they were asked to fabricate their feelings toward the experiment to another group waiting outside. Group A was given one dollar. Group B was given twenty dollars. The control group was given no money and was able to be interviewed after performing the tasks. Group A and group B were told after speaking their opposed opinions that the experiment was fun and exciting, they were able to be interviewed and leave. The interview questioned their true beliefs on how they felt toward ‘the experiment. ’ They were asked to rate the experiments on a scale that offered the questions: whether the tasks were interesting and enjoyable, how much the person learned about their ability to perform the tasks given, whether they believed the experiment and tasks were measuring any importance or not, and if they had any desire to participate in another experiment similar to the one performed. In the findings, the control group had extremely negative ratings on the questions asked. Festinger concluded that when demanded to realize the differences among personal views and attitudes, we would tend to feel cognitive dissonance. This can encourage us to bring change to these views or attitudes to enforce them to become harmonious and agreeable with each other. This will continuously create changing attitudes whether they are big or small. The change will depend on the justification for the behavior. Festinger’s conclusions had shown to support his hypothesis. David Matz and Wendy Wood performed an experiment similar to Festinger’s study. Matz and Wood did a study on cognitive dissonance in groups and the consequences of disagreement. In the first of several experiments done, they tested ‘the nature of arousal induced by attitude heterogeneity in groups. ’ This determines if attitude likeness in groups could be related to dissonance. In the study, people were placed into groups. These groups were given one of three possible situations. These situations included what would occur after taking a survey. The groups would either discuss what they decided for a major issue, discuss their decisions and try to come to a consensus, and the last group would not discuss anything about the survey at all. The participants that were educated about the study acted as though they had a particular opinion. After the discussion, the participants, of the decision-making group, filled out a questionnaire about the responses and ease of agreeing for a consensus. The results were that the group having to reach a consensus found it easy and were motivated when the group was able to agree as opposed to when the group disagreed. The participants admitted to feeling anxiety and discomfort when having a disagreement with the group. This relates to Festinger’s study because they both relate to feeling uncomfortable. Although Festinger’s experiment was concentrated on a self and not a group, they both explain how different situations can cause discomfort and negative feelings. Festinger explains how someone not expressing their true feelings for any reason will undergo the feelings of cognitive dissonance. Matz and Wood are explaining the same thing but showing how people can understand cognitive dissonance by holding their opinions and not expressing themselves in fear of going against a group. The disagreement creates negative feelings causing the participant to feel out of place or out of tune. These experiments teach us that not expressing how we feel for any reason whether it’s being paid, persuaded, in fearfulness, we will tend to feel negative emotions. Disagreement will always cause discomfort in turn causing cognitive dissonance. References Chen, M. K. , Risen, J. L. (2010). How choice affects and reflects preferences: revisiting the free-choice paradigm. Journal of Personality and Social Psychology, 99(4), 573-594. doi: 10. 1037/a0020217 Festinger, L. , Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203-210. Hock, R. R. (2008). Forty studies that changed psychology: explorations into the history of psychological research (6th ed. ). Upper Saddle River, NJ: Pearson Prentice Hall. Matz, D. C. , Wood, W. (2005). Cognitive dissonance in groups: the consequences of disagreement. Journal of Personality and Social Psychology, 88(1), 22-37. doi: 10. 1037/0022-3514. 88. 1. 22 Newby-Clark, I. R. , McGregor, I. , Zanna, M. P. (2002). Thinking and caring about cognitive inconsistency: when and for whom does attitudinal ambivalence feel uncomfortable? Journal of Peronality and Social Psychology, 82(2), 157-166. doi: 10. 1037/0022-3514. 82. 2. 157 Norton, M. I. , Monin, B. , Cooper, J. , Hogg, M. A. (2003). Vicarious dissonance: Attitude change from inconsistency of others. Journal of Personality and Social Psychology, 85(1), 47-62. doi: 10. 1037/0022-3514. 85. 1. 47 Push, S. D. , Groth, M. , Hennig-Thurau, T. (2011) Willing and able to fake emotions: A closer examination of the link between emotional dissonance and employee well-being. Journal of Applied Psychology, 96(2), 377-390. doi: 10. 1037/a0021395 Rosenberg, M. J. (1960). Attitude organization and change: An analysis of consistency among attitude components. New Haven: Yale University Press. How to cite Cognitive Dissonance, Papers

Conflict management in negotiations Essay Example For Students

Conflict management in negotiations Essay Conflict Management in the Negotiation ProcessConflict is an expressed struggle between two or more interdependent parties who perceive incompatible goals, scarce resources, and interference from others in achieving their goals (Wilmot, 1998, pg.34). It would seem strange to have a conflict within a conflict, wouldnt it? The whole negotiation process is in existence because of some sort of disagreement or conflict, and aside from the actual act of the negotiation, I want to discuss some of the behind the scenes conflict that can exist. Since people do the negotiating, it us understood that the people can act or behave in ways that can either make the process function or render it dysfunctional. There are three different types of outside conflict during the negotiation process I will discuss: task/person conflict, content/relationship conflict, and conflict as a constructive/positive force. If a team is negotiating against another team, there may be conflict within the team. We experienced this in our class simulation when the spokesperson for management kept making things up, this upset his team because they didnt know where he would end up with his comments. Also, what he said didnt always coincide with what his group had decide d to do during meetings and caucuses. Task conflict in team decision-making refers to the disagreements about work to be done. This includes the allocation of resources, or maybe the development and implementation of policies. This type of conflict has beneficial effects on the quality of team decision-making. Initially, task-oriented disagreement rather than consensus appears to facilitate dialectically styled discussions, which prevent groupthink (Janis, 1982). It also stimulates the identification, scrutinization, and ultimate integration of different perspectives needed to produce high-quality implementable decisions. Task conflict was also found to enhance affective acceptance among management team members due to the intellectual consideration and utilization of each others diverse input (Amason, 1996)Person conflict in team decision-making refers to the occurrence of identity-oriented issues, where personal beliefs and morals come into play. This type of conflict deteriorates team decision-making effectiveness by limiting the teams ability to reach high-quality decisions and disturbing mutual acceptance among team members. The arguments for these detrimental consequences are that person-oriented incompatibility: (a) limits cognitive processing of new information; (b) reduces receptiveness to ideas advocated by others who are disliked; (c) decrease willingness to tolerate opposition; (d) gives rise to hostile attributions concerning each others intentions and behaviors; (e) disturbs effective communication and cooperation within the team; and (f) consumes time and energy preserved for working on the substantive decision task (Baron, 1991, 1997). An example of task conflict could be when a chief negotiator is arguing about the location of the research to be done with some fellow members of his team. He says that the information regarding the negotiating sessions they are currently involved in is the library (it could be that simple). His teammates might suggest the internet. Since he has never had any exposure to the internet, he disagrees, saying the library has the books He may believe that the only place his team needs to search for necessary for the research. After arguing this for several minutes, the other members in his team show him how the internet works and he sees that it isnt a bad idea after all. He may still prefer to use the library, but at least he also sees the internet as an option. Lets use the same chief negotiator for our example of person conflict. He is in a group that tries to prevent old city buildings from being torn down, with the understanding that they can be rebuilt for another use. There are two different small companies that are interested in the building. One is a law firm interested in locating a branch in that area of the city. The other is an abortion clinic. .u87699b5e3bad76a564610034274234e0 , .u87699b5e3bad76a564610034274234e0 .postImageUrl , .u87699b5e3bad76a564610034274234e0 .centered-text-area { min-height: 80px; position: relative; } .u87699b5e3bad76a564610034274234e0 , .u87699b5e3bad76a564610034274234e0:hover , .u87699b5e3bad76a564610034274234e0:visited , .u87699b5e3bad76a564610034274234e0:active { border:0!important; } .u87699b5e3bad76a564610034274234e0 .clearfix:after { content: ""; display: table; clear: both; } .u87699b5e3bad76a564610034274234e0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u87699b5e3bad76a564610034274234e0:active , .u87699b5e3bad76a564610034274234e0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u87699b5e3bad76a564610034274234e0 .centered-text-area { width: 100%; position: relative ; } .u87699b5e3bad76a564610034274234e0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u87699b5e3bad76a564610034274234e0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u87699b5e3bad76a564610034274234e0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u87699b5e3bad76a564610034274234e0:hover .ctaButton { background-color: #34495E!important; } .u87699b5e3bad76a564610034274234e0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u87699b5e3bad76a564610034274234e0 .u87699b5e3bad76a564610034274234e0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u87699b5e3bad76a564610034274234e0:after { content: ""; display: block; clear: both; } READ: Installing A Hard Drive EssayOur chief negotiator is a strict catholic who is dead-set against abortion, but not to an extreme level. Other members of the group dont care either way or are against it also- except for one, and shes for it. She and our chief negotiator are having a problem picking the best company to leave the building to. Although hes not an extreme person against abortion, he feels a

Decolonization or Nationalistic Self

A typical understanding of the term decolonization could mean undoing colonization. It includes all the activities that a country may have done to free itself from powers of their colonial masters (Wong 253). Politically, decolonization could also mean gaining independence or an autonomous rule of a country without external influence and this is when a country is regarded as a sovereign state. Advertising We will write a custom essay sample on Decolonization or Nationalistic Self-Determination Movements specifically for you for only $16.05 $11/page Learn More In addition, the term may refer to the effort of dismantling neo-imperial empires that were started in Africa and Asia before and after the Second World War. Critically, it has been observed in most cases decolonization could be gained through peaceful negotiation; in practical decolonization was gained through violent revolts and resistance the colonizers. Such revolts or decolonization movements were mostly started by strong people in the colonies that had seen the need for their countries to be free from influence of colonizers. This paper looks into decolonization efforts that were muscled by Kenyan movements against colonization in Africa, Egypt revolts against Britain rule also in Africa and Russian revolts in the former USSR that caused their independence and freedom from influence by European colonies. In addition, the paper looks into the effects that the movements had in national self-determination efforts; the movements have improved or hampered attaining of self determination by many countries. To begin with, we shall start by looking at decolonization movements in Kenya; it was colonized by the Great Britain during the infamous scrabble for Africa (Majdalany 75). The revolution was started at around 1952 to 1960 before the country gained independence. Despite the fact that the rebellion did not get the intended support from the locals, there was a massive suppo rt of the natives living in the central region of the country. The main reason for the massive involvement of central Kenya’s natives being much involved in the movement is since the region was regarded the most productive by then and therefore it was heavily habited by the Europeans (Majdalany 76). According to the British colonials’ description, the decolonization movement was biased and regarded the movement primitive and emotional since it was devoid of reasoning. Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Mau Mau leaders, as the leaders revolt was popularly known, had a different presentation to make about the group; they were of the opinion that the movement was the most legitimate in the voicing of the needs and the grievances of the whole country (Branch 342). However, there is distorted information that is being obtained from focusing too much on the gains that ha d been made by the Mau Mau Movement to insinuate that the group was squarely dominated by the natives from central Kenya and that the group was only located in this particular region. Another mistake made when analyzing decolonization movements in Kenya is the fact that very few documentations were made on the other non-Mau Mau movements that were also started to fight for independence. The start of the uprising was specifically instigated by the fact that the British settlers had forcefully acquired ownership of the lands that were formally owned by the natives (Majdalany 77). In addition, there were reported cases of forced labor in the farms owned by the colonialists. There were smaller movements that had been accused of rebelling settlement of British farmers in the lands that formally belonged to different communities (Majdalany 77). In addition, Mau Mau was also revolting against high cases of deaths that had been caused by the European settlers as they forced their way int o the highland settlement farms. British colonizers had gained their interests as early as 1895 when Kenya was considered a British protectorate. They showed their interests into the country as British missionaries who got different reception from the various communities in Kenya (Branch 342). There are those that welcomed them and there are those of the opinion that European immigrants wanted to harm the peaceful integration of the communities who inhabited the targeted regions. Another incident that instigated the start of rebellion was financial deprivation of the natives by the British settlers (Branch 342). Settlers had amassed huge chunks of land to themselves leaving natives landless and all they could do was work in the farms owned by the Europeans and take home meager resources or at time get nothing in return (Branch 344). Advertising We will write a custom essay sample on Decolonization or Nationalistic Self-Determination Movements specifically for you for only $16.05 $11/page Learn More At around 1952, the violence had been at its peak and the governor of the British Protectorate Company, had to write to the Colonial Secretary indicating that the condition of the uprising was dangerous and the security of the British settlers was at stake (Branch 343). As the fight and the uprising continued, there were increased cases of attacks on the British forces; the then British governor to Kenya declared a state of emergency. Despite all the efforts by the British government to control the spread of the violence and the uprising gaining fame, there was massive loss of land and resources that were owned by the British settlers (Majdalany 78). The movement had graduated from a primitive uprising to a guerilla warfare that had seen the British army give up the hunt. Unfortunately, Mau Mau uprising was almost crushed in 1952; but later, there were peaceful negotiations that commenced the processes of achieving independence; Briti sh colonials relegated their rule over the country. Similarly, the Soviet Union had decided on the ways of getting over colonial involvements in running of the region by forming the communist party which was the great USSR (Wong 253). The union had made sure that European colonizers would only get a controlled access and running of the protectorates. To control the spread and growth of European influence, there was the formation of leaders Marxist-Leninist; the Marxism theory supposed that imperialism in a country normally encourages capitalism and a society could be divided into classes depending on what one owns and what one can be able to control (Wong 255). Having instilled such ideas among the natives, it would be simpler to force for independence among the habitants of the land since the ruling class create a point to stir violence among the natives. The European colonies did not like the idea of socialism; and hence conflict ensued; the Soviet leaders had the capabilities o f starting a cold war to the colonialists. As the fight for independence continued, there was increased response against the cold war; it was massively progressing and giving leaders of the Soviet Union more grounds over their colonizers (Wong 255). The need for cold war had spread to other parts of the world and they were regarded as the best strategies that the oppressed in the world would have felt satisfied and part and parcel of the organization and the management of the countries’ affairs. On the same note, the Americans were of the opinion that cold war would be the best option of dealing with colonialism.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The other attempt to take care of colonization was the Nikita Khrushchev’s shoe banging incident that occurred during the United Nations meeting aimed a discussing colonialism. The incident was an eye opener to a number of countries that had followed the idea of cold war towards colonialist and thereby gaining their independence. On the same note, Egypt in Africa had gone through similar movements that were against colonial rule in the land. There were a number of incidents that caused Egypt to be at its present state in terms of dealing with the European colonies (Mayer 82). There were several movements; one of the movements was the Urabi Suez revolt that was meant to conserve the integrity and the ownership of property by the Egyptians who believed that what they owned was meant for them. In 1882, there was an Anglo-Egyptian war that was composed of violence in the streets of Alexandria and the rioters attacked the Italians, Greeks and the Maltese businesses (Mayer 84). B ritish colonizers were of the opinion that the Egyptians would have given into the efforts by their army to take over the management of the Suez Canal. After the attack in which the Urabi conquered the Colonizers, Egypt became a colony of Britain until 1954 (Mayer 85). Despite the fact that Urabi’s revolt was defeated, it was able to stand as a landmark towards other consequent revolts intended to free Egypt from the influence of British colonialism (Mayer 87). The other example of a revolt movement was the Suez crisis which was started as a way of frustrating Britain from gaining control of Suez Canal. After the Second World War, Britain was of the opinion that it would be beneficial to them if they gained control of Suez Canal which joined Africa, the Middle East and Asia (Kyle 253). This had prompted Egyptian government to sign a peace treaty with the British colonies. As British colonials attempted to disarm violent groups in Ismailia, there were casualties and this pro mpted violence that caused deaths of some foreigners including some Britain nationals (Kyle 253). During the revolt, there were deliberate actions by the Egyptians to avoid any relations between the country and the rest of Middle East countries. These efforts bore fruits and the British government could no longer have control over Suez Canal and as a result it relinquished it back to Egypt. All the above named countries have on one time benefited from the revolts and the anti-colonialism movements. However, the movements have hampered the nationalization of the economic and political mechanisms of these countries (Kyle 253). In the case of Kenya and the Mau Mau, leaders who were prominent in the country distorted the initial intention of nationalizing the country’s economic growth after independence. However, the movement helped citizens of the country appreciate every countryman as having participated towards independence (Branch 400). On the other hand, USSR revolts and a nti-colonial movements affected the management of the huge region under the Soviet Union. This brought about the disintegration of the union to the present federal countries that have individual managements (Wong 257). The movements lacked policies of management; there was a unilateral system of making of decisions in the region. Despite the fact that the movements seem to have affected the integration of the national agendas, Egypt seems to have benefited from the movements due to the eventual nationalization of Suez Canal (Wong 257). In conclusion, decolonization movements were perfect means of controlling and gaining independence from European masters. The movements were mostly fueled by oppression and lack of freedom among the natives. However, the movements came with some negative influences that contradicted the initial goals of forming them. Works Cited Branch, Daniel. Defeating Mau Mau, Creating Kenya: Counterinsurgency, Civil War, and Decolonization. New York, NY: Cambridg e University Press, 2009. Print. Kyle, Keith. Suez: Britain’s End of Empire in the Middle East. New York, NY: I.B. Tauris, 2003. Print. Majdalany, Fred. State of Emergency: The Full Story of Mau Mau. Boston, BO: Houghton Mifflin, 1963. Print. Mayer, Thomas. The Changing Past: Egyptian Historiography of the Urabi Revolt, 1882-1983. Gainesville, FL: University of Florida Press, 1988. Print. Wong, Kwok Chu. â€Å"The Jones Bills 1912-16: A Reappraisal of Filipino Views on Independence.† Journal of Southeast Asian Studies 13.2 (1982): 252-269. Print. This essay on Decolonization or Nationalistic Self-Determination Movements was written and submitted by user Cohen Fowler to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ford Motor Company Case Study Essay Example

Ford Motor Company Case Study Essay Example Ford Motor Company Case Study Paper Ford Motor Company Case Study Paper Ford Motor Case Study Table of Contents Executive Summary Introduction Issue Identification Environmental and Root Cause Analysis Alternatives and Options Recommendations Implementation Monitor and Control Exhibits 3 4 5 6 8 10 11 12 13 After reviewing Ford Motor supply chain, we became aware of its very complex nature. Due to this complexity we are forced to search for alternatives to overcome the costly supply chain challenges faced by our industry both now and in the future. The present system has an inefficient control of a large database and a vast and complex network of suppliers. We need to change our supply chain in order to make it more cost effective and profitable. After careful analysis we recommend the implementation of a partial virtual integration system, similar to the system used by Dell Computers. With this system, Ford will use information technology and the internet to interact and transact with both their suppliers and their customers. Ford can increase their sales by providing better customer service and faster communication from the supply end through to the manufacturing division and right on to their end user, the customer. This system will be implemented with their xisting supply chain so Ford will cover both markets at the same time. If Ford concentrated only on the virtual system their competition would put them out of business, so by running both systems simultaneously will give them an edge over their competition. Ford Motor Company is the second largest industrial corporation in the world with revenues of more than $144 billion and about 370,000 employees. Their operations span more than 200 countries worldwide. The company has both the design and manufacturing of cars division and they have a financial services division. : Significant evenues and profits are realized in both divisions. The automobile industry has grown very competitive over the last two decades with not only competition being felt from the other two US automakers, General Motors and Chrysler, but also from foreign manufacturers like Toyota, Honda and Nissan. The industry is also facing an increasing over-capacity as developing nations realize the wealth and Job-producing effects of automobile manufacturing, and are encouraged to develop and expand their own export auto industries. The main issue with Ford is the management of their large data base of business artners, in particular their first tier suppliers and their second tier suppliers. When we compare Ford to Dell (See Exhibit 1) we realize that Dell only has about 50 suppliers, but Ford has thousands of suppliers that operate in a very complex network of business relationships. Each Dell computer system is made up of less than a hundred parts, whereas an automobile requires several thousand parts. In addition, where Dell sells directly to the consumer, Ford has a large number of dealerships who are spread through a large geographical area throughout the world. To manage both the suppliers and consumers in a single supply chain is a challenge for Ford. Ford is constantly looking for new ways to better control and to manage its supply chain in a more productive and cost effective way. Another issue faced by Ford is the lack of technology in their first tier business partners. This lack of technology makes it difficult for these suppliers to keep up with Fords demands. It results in a bottle neck situation for the supply chain. This lack of IT technology results in miscommunication and poor coordination between the suppliers which ay result in longer lead times, higher costs and other problems. Because Ford has used independent dealers to sell their vehicles, they dont have control on their end users, the customers. This lack of control, plus the dealers markups, has negatively impacted their ability to control the consumers service experience. Root Cause Analysis Fords main business is the production and distribution of vehicles. Ford also earns substantial revenues and profits from their financial division. These two divisions have resulted in net incomes of over $7 billion and a return on sales of 4% which is rending upward. These results show that Ford has a strong market and financial position. In order to increase their global share, Ford teamed with Chrysler and General Motors to work on the Automotive Network Exchange which aimed to create consistency in technology standards and processes in the supplier network, so that suppliers would not have to manage different means of interaction with each automobile manufacturer. These actions have enabled these American manufacturers to produce better quality vehicles at a reduced cycle time and lower costs due to economies of scale. Ford merged with Daimler-Benz in 1998 and in 1999 Ford also acquired Volvo. These mergers have increased Fords database of suppliers substantially. This has also made their supply chain even more complex and expensive to run and even more difficult to manage. In order to manage these supply chain issues, Ford implemented their Ford 2000 plan, which worked to restructure many of Fords key processes like Order to Delivery and Ford Production System. Their goal was to reduce OTD from 60 or more days, down to less than 15 days. They wanted to convert their supply chain from a push type toa pull type (See Exhibit 2). Fords goal was also to reduce the number of their suppliers and in turn create a more cost effective supply chain. Ford worked with their suppliers to help them better manage their own operations. Another initiative started by Ford was the Ford Retail Network which aims to reduce competition among its own dealerships in the same areas, by having one unified dealer who provides the best possible service to their customers. Our decision now is to either implement Dells supply chain model or not! There are a number of approaches we can take to improve our supply chain. We ould design a system that is a mixture of both an online system and our tradition dealership system. We would have to form procedures to enable customization and ordering by customers over the internet, but we would also have to maintain our traditional dealerships as well. The advantages of this two type system would be the customers would have the ability to customize their own vehicles. This would be basically building a vertically integration business model. This would open new markets and attract clients who prefer to shop online. The disadvantages of this system would be the cost. It would be time consuming and require both internal and external changes with would be difficult to handle and integrate with existing systems. Also the independent dealerships would most likely complain that their own supplier is now a competitor for their customers. Also if Fords own suppliers do not have the abilities to keep up with the speed of Fords IT system, there would be cause for more problems. Another option would be to create a virtually integrated system based on Dells model. Ford and all their suppliers would share information between their systems and the internet to coordinate the flow of materials and roduction. The orders would be taken either by phone or on the internet. Basically Ford would be creating a complete pull system. The advantages of this option would be the same as the first option, the customers would have the ability to customize their own vehicles. The customers requirements are met faster with higher profits being realized due to the elimination of the dealers mark up. Also Ford would be able to directly control the customer service. They would have minimal inventory carrying costs and higher order lead times. They would also improve their ability forecast demand. There would also be an improved relationship with both the customer and the supplier. The disadvantages would be that Ford would have to change their traditional processes and production methods in order to take advantage of this new form of supply chain management. This would definitely be a more risky option due to the costly and time consuming processes. Another problem would be the loss of dealerships, which may also result in this traditional shopping customer going to the competition. Our recommendation would be to implement the first option outlined in the Alternatives and Options, which is to extend its virtual business strategy by mplementing a partial version of the Dell model of supply chain management. The dealers would still play a role in the distribution since the experience of buying a car from a dealership cannot be replaced by something virtual like an online system like Dells. Combining the virtual integration model to their existing supply chain will ensure that Ford has a more efficient and profitable future. Their overhead and inventory costs will decrease, and Ford will be in a better position to interact with their customers. Most importantly the success of this recommendation will mainly depend on the performance of the shareholder value. Implementation Plan In order for Ford to implement this new system, their IT systems should be centralized and shared with their suppliers. Since its tier two and tier three suppliers may not be able to update their IT systems, Fords sharing of their system will aid the suppliers to implement this new virtual system. Suppliers would have access to central design database while Ford controls the access and functionality as per their operational requirements. The IT system would ensure a smooth flow of supplies and reduce any congestion and improve the efficiency of the supply chain nd more importantly, give Ford a competitive edge. The dealerships can play a more involved role by forecasting customer demand and Ford should involve an outside company to help them with the forecasting demand and work with each dealer. In order for the new system to function properly Ford must have an IT specialist to coordinate all IT activities with the suppliers in order to ensure a smooth flow of information between the supply chain partners. This IT specialist should resolve any issues as soon as they arise. Lead times on all online orders should be monitored egularly to ensure that the time trom the customer order to delivery is being met at the predetermined optimum time. Another way to monitor the performance of the system is to start an online customer satisfaction program where the customers can evaluate and rate their experience with Ford. The new system should be review semi-annually to ensure the ideal performance is being met, and if not, make recommendations on improvements to senior management. It is also important to ensure the shareholder value is increasing. This could be done through annual meetings with all executives to review the progress of the new system.

Movie research final project Review Example | Topics and Well Written Essays - 1500 words

Research final project - Movie Review Example The killer would usually start taunting his victims through a telephone call befriending the victim and later being annoyed when the victim hangs up on him. He then attacks the helpless victim with several stabs until the victim dies. The movie was released in 1996. Regardless of Wes Craven's Scream, he represents historical events during 1996 and provides descriptions that apply today's adolescents' realities of social life and past culture 90's. It was in the 90s when technology was at its peak with the initiation of most people to personal computers, digital sounds, digital cellphones, microwave ovens and the like. Technology has become a personal issue. Communication was made swift and transportation an easy access. Even in remote places, people can be informed and up-to-date. These major events can be illustrated in the following incidents: In January 1996 particularly on the 5th "Yahya Ayyash, the "Engineer", the elusive mastermind behind a wave of Islamic suicide bombings against Israel, is killed in Gaza, apparently by a booby-trapped mobile phone." And on "Newspapers reported that Microsoft had struck deals with several computer makers that would give it a significant advantage the companies would not be allowed to use Windows." On December 16, "IBM announced on this day in 1996 it would stop selling computers that used that PowerPC chip and ran Windows NT. IBM, Motorola, and Apple had teamed up to challenge Intel Corporation's dominance in chips and Microsoft's near monopoly on operating systems." On the 17th "Intel Corporation and the Energy Department announced the development of a high-speed computer capable of performing more than one trillion calculations per second." Finally on December 26, "Six-year-old JonBenet Ramsey is found beaten and str angled in the basement of her family's Boulder, Colorado, home. The killing remains unsolved" (Rethinking History). [>>>I think this is enough, if you delete some more then you can no longer prove that there was indeed a technology uplift and it was used in connection with killings.] These two events, the killings and the booming of computer technology, are evident in Scream. There is the presence of intentional killing by two individuals to take it as a prank using technology to their advantage. The obvious use of a cellphone and the manipulation of the gadget in order for it to sound differently and distinct about just one type of voice. The computer is also given center stage as in the incident when Sidney could not use the telephone; she opted for the computer to send her message to 911. Although, there was only the use of VHS for movies, it was also reflecting the period because CDs, VCDs and DVDs came later. There were several intentional killings in 1996. The terrorists were using suicide bombers to make their message known

Simplified Acquisition Procedures Research Paper

Simplified Acquisition Procedures - Research Paper Example The government report uses Simplified acquisitions to illustrate the approach that legalizes a test method that permits government purchasers to acquire profitable items that do not surpass a certain amount (Engelbeck, 2001, p. 29). 2. Describe the circumstances under which the government allows the use of the simplified acquisition procedures One of the conditions offered by the government concerning the use of the Simplified acquisitions is that the government able to validate purchases. Agency officials have been authorized to impose maximum amounts for purchases made. In 1996, the congress widened the use of simplified acquisitions by legalizing a test plan that permits buyers to purchase items that do not go beyond $5 million. As a result, the maximum price set was a requirement that all regime buyers had to follow up. Another condition is the permission of issuing a combined outline and solicitation. This solicitation procedure laid out the plans, procedures, buying modes and v endors to be used throughout the buying procedure. This way, the government would account for every dollar used in the transaction. The issuing procedure might have also needed proposal compliance in less than 45 days as would or else be needed (GAO, 2003, p.3). Government buyers would also be required to set up an official assessment plan or aggressive variety, carry out debates with dealers or achieve quotations or bids. Potential buying risks will be realized through this condition, and make the government less prone to losses or budget upheavals. Another condition that the government applied to all buyers under Simplified acquisitions was the minimization of the credentials needed to give strong reason for compensation decisions. The credentials used for such transactions consume lots of government expenditure, and Simplified acquisitions are one way for the government to reduce expenditure on subsidiary goods and services as such (GAO, 2003, p.2). Currently, the government issu es a test program to include contact procedures for all officers involved in the purchasing procedure. The government seeks maximum efficiency and saving with minimal expenses or financial burdens. Another condition that the government looks forward to is the adherence to the contract clauses prearranged by special documentation that limits administrative costs. This documentation has requirements arranged by FAR 12.3 with the aim of limiting occurrences of sole basis acquisitions. Simplified acquisitions also require a short written report of the processes of employed when compensating the contract file. Other compensations in the contract include the number of bids established, a description of the foundation of the contract reward assessment, and some validation for a sole basis acquisition (Engelbeck, 2001, p. 44). 3. Three examples of the simplified acquisition methods and where they might be appropriate in a government procurement contract An example of Simplified acquisitions techniques is a test plan employed by the government in January 1, 2004. The government used Simplified acquisitions to smoothen the flow of contracting vehicles that federal bureaus use for acquiring goods and services. The test program involved the use of delivery agreements between buyers and the sellers tor educe the chances of acquisition risk, and save time in the course of acquiring the items (GAO, 2003, p.3). Another example is the use of purchase cards that

Billboard Influence On Social Issues Essay Example | Topics and Well Written Essays - 500 words - 1

Billboard Influence On Social Issues - Essay Example Authorities shouldn’t let advertisers place a high pictorial advertisement in congested areas. This study hasn’t put significant light on billboard influence on social issues. For instance, billboards used to contain exaggerated content, which doesn’t have a possible existence. Such falsify practices often blow mistrust environment among people. The author of the study is failed to make logical arguments in the study. He expressed its soft feelings for the business community. Society shouldn’t be dumb on the name of the flourishing business activity. Whatsoever is containing an anoxic substance for society, it shouldn’t let allow proceeding. The structure of the essay isn’t well formulated. Hence, the author has been found with deprived thoughts regarding illustrating the significance of billboards. He attempted to give an edge billboard advertisement for a digital advertisement. The author of essay aimlessly attempted to highlight the existence of billboards nearby villages. African-American neighborhoods have a higher percentage of public service billboards dealing with issues such a dunked driving and school dropout. However, the billboard isn’t only serving to business entities. These have else usages including political promotion campaigns, maps, and addresses. Perception molds mind into a thought set those small business owners often us inexpensive methods to brandish their products. Similarly, the bombardment of billboards is from them. They want the customer to get eased in finding them. Reliability of source references is so important for writing a valuable study. Hence, Edquist, Jessica has significantly explored the impact of billboards during simulated driving.

Essay on Barack Obama Leadership

Essay on Barack Obama Leadership Choose an example of a successful leader from the public/political or private sphere; and explain why s/he is a good example of leadership personified. Support your claim and bolster your argument with the theories and concepts in the text and lectures. Be sure to use facts, statistics, figures, and academic or scholarly articles to support your claims INTRODUCTION Leadership is the art of motivating or inspiring a group of people to act towards achieving a common goal. A leaderÂÂ  stepsÂÂ  upÂÂ  inÂÂ  timesÂÂ  ofÂÂ  crisis, and is able to think andÂÂ  actÂÂ  creatively in difficult situations. There are numerous leaders out there who have been successful in leading a group of people, an organization or the general public. Functions of a leader includes: Engaging followers, integrating them, catering to their needs, aspirations, and goals in a common organization while making them better citizens, followers and leaders. (Simmons, 2008). A good example that fits this category of leadership is Barack Obama. Barack Obama was catapulted into national prominence, in part, because of his skill at building bonds of empathy with supporters from a seemingly impossibly broad political base (Noble , 2009). Conservatives marveled at his use of language and metaphors that resonated with their core beliefs, while Liber als and progressives believed that the rise to prominence of a self-identified African American with impeccable civil rights credentials represented a triumph for their own core agenda (Noble , 2009). This paper will focus on the leadership of Barack Obama; how he made history and was able to lead the country during the time of crisis. Furthermore, the theoretical standpoints of postmodernism and transformational leadership will be implemented to discuss some of the reasons he was successful as a leader. BIOGRAPHY Barack Obama was born in 1961 to a father from Kenya and a mother from Kansas. He was raised with the help of his grandfather, who served in Pattons army, and his grandmother, who worked her way up from the secretarial pool to middle management at a bank (Luce 2008). After working his way through college with the help of scholarships and student loans, he moved to Chicago, where he worked with a group of churches to help rebuild communities devastated by the closure of local steel plants. After that, he went on to attend law school, where he became the first African-American president of theÂÂ  Harvard Law Review (Luce, 2008). After graduation, he returned to Chicago to help lead a voter registration drive, teach constitutional law at the University of Chicago, and remain active in his community. Barack Obamas years of public service are based around his unwavering belief in the ability to unite people around a politics of purpose. In the Illinois State Senate, he passed the fir st major ethics reform in 25 years, cut taxes for working families, and expanded health care for children and their parents (Luce, 2008). As a United States Senator, he reached across the aisle to pass ground-breaking lobbying reform, lock up the worlds most dangerous weapons, and bring transparency to government by putting federal spending online (Luce, 2008). HISTORIC ELECTION November 4, 2008 was an historic day for Americans, as they celebrated the election of Barack Obama as the 44th President.ÂÂ  The election was the longest presidential campaign and the most expensive in history (Green Roberts, 2012). Moreover, the historic event marked the first time that two US senators ran against each other. New York Senator Hilary Clinton was the first serious female presidential candidate, while Senator Barak ObamaÂÂ  was the first African American nominated by a major party for president. For the Republican Party, Arizona Senator John McCain had hoped to become the oldest person elected president to a first term in America. His running mate Alaska Governor Sarah Palin was the first woman vice president candidate for the Republican Party (Green Roberts, 2012). The whole presidential race was full of historic moments and it was an election like no other. During the historical presidential race, the media and other experts would often discuss whether a multiracial candidate could win. Some observers argued that Obama may not win because of his racial background. Conversely, other observers viewed him as a post-racial candidate (Green Roberts, 2012). Other opponents mentioned that Obama was too inexperienced, untested, and unready to become the president. Nevertheless, his political savvy, innovative election strategy, and charismatic personality was enough to make him victorious. The former Senator has managed to inspire astonishing numbers of people from different races (Black, White, Latino, Asian etc.) with his wisdom, optimism, wit, and exuberance. In one of his speech that took place on 27 July 2004 at the Democratic National Convention in Boston he spoke of his belief that, Theres not a liberal America and a conservative America, theres the United States of America. Theres not a Black America and White America and Latino America and Asian America; theres the United States of America. (Noble , 2009). TRANSFORMATIONAL LEADERSHIP After the end of George Bushs presidential reign, the American people had grown tired of the same political atmosphere. Voters wanted something new that could bring change to the country. Transformational leadership places intrinsic motivation on their followers, thereby creating a massive appeal to supporters (Green Roberts, 2012). Bass and Riggio (2005) suggested that transformational leadership assist followers to grow and develop into leaders by responding to individual followers needs, by empowering them, and aligning the goals of the individual followers. Transformational leaders possess the personal characteristics of other effective leaders, especially charismatic leaders (Dubrin, 2013). Transformational leaders who possess a clear and compelling vision can impose their views of reality on followers violating the foundational principle of individual and collective knowledge creation autonomy characteristic of the postmodern value system (Green Roberts, 2012). During the 200 8 presidential election, there was a strong desire by many citizens for change in leadership. There were a number of things that needed to be fixed such as, the imploded housing market and the collapse of the economy. The bush administration achieved one of the lowest approval ratings in history (Green Roberts, 2012). During the presidential election, there was a cry for change. Young voters wanted a leader who inspires and possesses a clear vision. This was exactly what Barack Obama did as a leader. He captured the young voters attention and gave the American people the change theyve been longing for. He is a good example of a transformational leader. LEADING DURING CRISIS Barack Obama got sworn into office during the time of an economic crisis. The country was undergoing a recession but nonetheless, he came into office ready to take action. One of his first priorities after getting into office was to tackle the financial crisis. His stimulus package and some of the carryover from the Bush administration pushed money into the economy when it was needed the most. His auto bailout gave manufacturing a lifeline (GM, Chrysler, Ford), and his support for credit starved banks, slowed down the spread of subprime contagion (Barmak, Beer, Brearto, Castaldo, Cowan, 2012). Even though some believe he did not make the economic life better in his first four years in office, he certainly prevented it from getting much worse. And on re-election day, voters rewarded him for that. According to exit polls, more than half of voters still blamed George W. Bush for the sluggish economy. Only 38% blamed the president (Barack Obama). Surprisingly, four in ten people told po llsters they believed the economy was getting better. Among that cohort, 88% sided with Obama (Barmak, Beer, Brearto, Castaldo, Cowan, 2012). In the last full quarter before the second election, real GDP in the U.S. grew at a slow rate of 1.3% and Joblessness remained very high. No sitting president had ever won re-election with unemployment above 7.4% in the months leading up to a vote (Barmak, Beer, Brearto, Castaldo, Cowan, 2012), but Barack Obama was able to pull it off. During his second and most recent presidential campaign, ObamaÂÂ  argued that the only solution to Americas deficit problem was a mixture of increased revenues and lowered spending. In contrast, Mitt Romney consistently maintained that he could eliminate the deficit without raising taxes. He even promised to cut them below their current rates. Mitt Romneys plan was not realistic and his political agendas were rather inconsistent. Obamas plan was a far more realistic approach. By promising to increase marg inal rates on the very wealthy-essentially by allowing some Bush tax cuts to expire-Obama offered a path that, while not perfect, at least heads in the direction of future deficit reduction (Barmak, Beer, Brearto, Castaldo, Cowan, 2012). POSTMODERNISM According to research, younger generation in the United States and throughout the developed world now possess a more postmodern and post-materialist value system. For the first time in American history, there are four generations co-existing in the workplace. Which are, the Greatest Generation (1922-1945), the Baby Boomer (1946-1964), Generation X (1965-1980), and Millennial (1981-2000) groups (Green Roberts, 2012). It became clear that Obamas campaign communication methods and message appealed to the Millennias sense of community involvement. Barack Obama used the opportunity to connect with his generation and the younger voters population. The Bush administration was not able to meet the new set of values and expectations that the millennial generation is driven by. Some core postmodern traits include challenging authority, attacking conventional wisdom, tolerating ambiguity, accepting diversity, and building constructive reality (Green Roberts, 2012). Consequently, postmodernist s find themselves distrustful of institutions and hard facts. Baby Boomers leadership style is characterized by an autocratic mentality while Millennial are governed by a democratic approach (Green Roberts, 2012). These divergent generational leadership traits inspire some followers while inhibiting others. It is important for a leader (Presidential Candidate) to understand the cultural differences of this postmodern generation in order to win them over as followers/supporters. For example, Barack Obamas inclusiveness regarding the issue of religion was consistent with postmodern assumptions that reject mutually exclusive truth claims (Green Roberts, 2012). He was also able to connect with the younger generation through the internet (e.g. twitter) and was successful in getting more than the usual amount of youths to go out and vote for him. Therefore, one may conclude that Obamas understanding of post-modernism and all the cultural differences of the new generation made a big diff erence for his campaign and contributed to his success as a historic leader. CONCLUSION To summarize in short, Barack Obamas knowledge of postmodernism and his appeal to the different cultural groups across America (Blacks, Latino, Whites and other races) are some of what contributed to his success as a leader. He is a good example of a transformational leader. Barack Obama was catapulted into national prominence, in part, because of his skill at building bonds of empathy with supporters from a seemingly impossibly broad political base. His charisma, honesty and wit made him a unique leader. He believed in the slogan of Change which was what the American people wanted after the Bush administration left office. He was also able to connect with the younger generation through his savvy communication methods and through the internet which got more than the usual amount of the younger generation to go out and vote. This paper analysed the leadership of Barack Obama; how he made history and led the country during the time of crisis. It also incorporated the theoretical standp oints of postmodernism and transformational leadership to discuss some of the reasons why he was successful as a leader. His leadership during the time of crisis was also touched upon with some credible statistical data to back it up.

American reporter said to be ?OK? :: essays research papers

it sucksPOLICE IN Karachi told NBC News that Saeed’s arrest was a â€Å"major breakthrough† and that he disclosed Pearl was still alive during an initial interrogation. Separately, Jamil Yousuf, head of a citizen-police liaison committee, quoted Saeed as saying of Pearl, â€Å"He’s alive. He’s OK.† However, NBC’s Robert Windrem reported that while the United States believes Saeed â€Å"played a central role in the kidnapping,† officials are not sure whether he knows the whereabouts of the reporter. Saeed, a British-born Islamic militant, was arrested Tuesday afternoon in the eastern city of Lahore and sent to Karachi for questioning, ministry secretary Tasneem Noorani told The Associated Press. Saeed’s arrest was announced one day before Pakistani President Pervez Musharraf is to meet President Bush in Washington. The kidnapping embarrassed the Musharraf government, which is seeking U.S. aid as it attempts to combat Muslim extremism in this predominantly Islamic country of 147 million people. Relations between the United States and Pakistan have warmed up significantly since the Islamabad government agreed to support the U.S. war on terrorism in Afghanistan, where Pakistan had been a staunch supporter of the hard-line Taliban regime. Advertisement RELEASED AFTER HIJACKING Saeed, a 27-year-old British born Islamic militant, was freed from an Indian jail in December 1999 in exchange for passengers of an Indian Airlines jet which was hijacked on a domestic flight to Kandahar, Afghanistan. The son of a clothes merchant from Wanstead in east London, Saeed studied at the London School of Economics. Lonnie Kelley, spokesman for the U.S. Consulate in Karachi, said they had no word on Pearl’s fate and were trying to confirm that Saeed has been arrested. â€Å"We are looking into it, but nothing on Daniel yet,† he said. Steve Goldstein, a vice president and spokesman for Dow Jones, the Wall Street Journal’s parent company, declined to comment on whether the arrest revealed new information about Pearl’s abduction. â€Å"We continue to remain hopeful,† Goldstein said in a telephone interview. He also declined to comment on specifics of the case. NOT A CAR CHASE A team of police officers from the southern province of Sindh had been in Lahore searching for Saeed for the last few days, the government-run news agency Associated Press of Pakistan reported Tuesday. Police did not reveal the circumstances of Omar’s arrest, but said they had been rounding up his associates and raiding their houses in recent days.

Coffee †Espresso Essay

Coffee shop is one of the best places with an aura indirectly leading to soothing and meaningful conversations. It serves as a venue for personal and social business transactions. It is also a quite place to merely sit down and relax leaving voluminous loads on couches while taking a sip of everyone’s all time favourite, a cup of coffee. Never is it foreign that drinking coffee is by no means new to Filipino taste. In a manner of serving, at home, it is served during meal times while in the office, whether employees are time pressed or not, they always settle over a hot cup of coffee. The pleasure of drinking coffee sparks new creative blends for every coffee aficionado. With best technology ever, these blends are much easier to make for easy and affordable access to coffee lovers and to new ones. Clearly attributable to such coffee shops prestige is the good consumer demand. Increasingly, Filipino consumers are settling for a good coffee instead of alcohol on a night out. Coffee shops have become a status symbol for younger consumers and working people find these specialty coffee shops to be convenient places for afternoon business meetings. Region 12 is slowly taking the curve of global competition, with this, it is expected that its populaces join the bandwagon of total lifestyle change. Alongside of the changes, coffee turned out to be not just a typical beverage at home but a comparative substitute to other drinks offered in the market. Indeed, coffee shops’ coming into light offering coffee lovers their best products is quite a venture. EXECUTIVE SUMMARY EXECUTIVE SUMMARY Industry Background Coffee Cocktail House (C2H) is a coffee industry. Coffee was the second world’s legally traded commodity. There are an estimated 25 million coffee growers around the world that are mostly small-scale farmers. Our country has two most prevalent varieties of coffee—Arabica and robusta. Other varieties are excelsa and liberica. In where the robusta accounts for 75% of the country’s total production, Arabica acconts for 5-10%, and excelsa and liberica accounts 15-20% according to statistics from the International Coffee Organization. It is estimated that around 300,000 Filipinos depend on the coffee industry. According to reports, coffee consumptions continue to increase. Experts predict that the level of consumption will follow population growth. Domestic consumption will also increase by 2. 25% per year. However, coffee production is hindered by the following factors: poor technical knowledge of the farmers in coffee growing and lack of farm-to-market roads to transport the harvested beans, and also old coffee trees also contribute to poor production. The government agencies such as the Department of Agriculture (DA), Department of Trade and Industry, and even the local government put up financial to conduct a skills training/seminar in Ifugao because coffee industry is considered as a priority for the province. Name of the enterprise: As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. Business Name: Coffee Cocktail House USP: Great Taste Happens. Vision Coffee Cocktail House vision is to be the leader in the Cafeteria industry, building strong customer loyalty and customer satisfaction. We are certified quality coffee shop at a reasonable price of products, in a comfortable atmosphere, with exceptional service. Mission Coffee Cocktail House is established with the idea of promoting good relationships while sharing delicious and healthful coffee. It is committed to offer high quality products with the finest ingredients available, innovated, unique and exceptional taste with additional flavours that suits for the ultimate wants of the consumers. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Strip, Katipunan Circle, Fort Bonifacio Global City, Metro Manila, Taguig City, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. Brief Description of the Project For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call center agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. Project Long-Range Objectives: * To expand the business by having branches locally and abroad to serve the growing demands for the product and service. * To be known locally and internationally as a Coffee house serving unique and innovated flavours of coffee. * To be one of the most socially responsible business establishment and one of the most socially responsible business establishment and one of the most environment friendly business here in the country by using non-toxic materials and free pollution machineries. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. Summary of Findings and Conclusion Marketing Feasibility. Coffee Cocktail House is creating a best Marketing Program in introducing our store especially in our products which caters our local coffees. Also we want to create unique promotional strategies to get our target market’s attention and build a relationship between them and compete in existing competition in the market. Not just serving them a plain coffee but letting them to realize that they’re more than a customer. Management Feasibility Coffee Cocktail house is aiming to manage well our customers both internally and externally. We are not only focusing on our customer’s satisfaction but also in our employee’s satisfaction. This store/establishment is line-type organization as an effective management structure in business. Every employee’s position is well organized from the managers down to waiters. Technical Feasibility In order to maintain the freshness of our product we get high-quality equipment, from machines in processing the products to the equipment in serving our customers and in the maintaining the cleanliness of our store. Financial Feasibility It will serve as an important factor in our business because we can see here the cash flows in operating our business. We can also see here if we gain profit or not also the financial performance and financial position of our business operation in terms of pesos and ratios that can be used in making decisions. CHAPTER 1: MARKETING ASPECT CHAPTER 1 MARKETING ASPECT PART I Introduction â€Å"Only one thing is certain about coffee†¦. Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. † ~Mark Pendergrast Marketing is a very significant part in a body of a feasibility study. Where the 4 P’s of marketing is summarized here for the strategic purpose of the business. Manifestation part of the things needed to be implemented in the whole feasibility project. Coffee is had been part of our daily life. It is the first thing we did every morning. Almost people love to drink coffee and different mixes; they also love drinking coffee while chatting to each other. Marketing aspect is very essential part in establishing a business. It is said to be the life hood of virtually every project feasibility study without the market composed of demand and supply, there will never be a business the success of the business depends on the market. Objectives: * To achieve an effective marketing plan for the productivity of our business. * To be able to see the projection of our demand and supply in market. * To identify and assume what will be the strength and weaknesses of our business. Sampling Size Determination The sampling size will serves as a direction to determine the percentage of people’s demand. Formula: n=__N____ 1+Ne2 Where: n = sample size N = total population (108,769 being the total population of Fort Bonifacio with the nearest baranggay) E =margin of error (5%) Solution: n = 180,769_____ 1 + (180,769) (5%) n = 180, 769___ 1 + (180,769) (. 5) n = 399. 99 or 400 respondents. The 400 respondents will represent the four nearest barangays in the Fort Bonifacio, Taguig City. The proponents conducted the survey on the nearest mall (Market Market! ) where the residents of Taguig usually always come. MARKET SURVEY Questionnaire Formulation Based on the distinguished needs and preferences about the coffee shop, residents qualified based on their demographic characteristics like age, gender, monthly income and allowance, and anything that makes them qualified as a respondent whether he or she drinks coffee. The questionnaires are collected, tabulated and analyzed for the interpretation of data gathered. Republic of the Philippines Polytechnic University of the Philippines Sta. Mesa, Manila College of Business Coffee Shop Feasibility: Coffee-Cocktail House (CCH) Dear Respondents, We are students from Polytechnic University of the Philippines conducting research on our Feasibility Study: Coffee-Cocktail House. We would like to request you to answer our questionnaire. Rest assured that your answers will be kept confidentially. Thank You. The Researcher I. Personal Profile. Name (Optional):_________________________________________________________ Instruction: Check the space of your answer. 1. Gender: ? Male ? Female 2. Age: ? 18 – 24 ? 25 – 31 ? 32 – 38 ? 39 – 45 ? 46 – above 3. How much is your monthly income or monthly allowance? ? ? 1 – ? 10,000 ? ? 10,101 – ? 20,000 ? ? 20,201 – ? 30,000 ? ? 30,001 – ? 40,000 ? ? 40,001 – above II. All about coffee and coffee shop. 1. Do you drink coffee? ? Yes? No If yes, what brand of coffee do you purchase? ? Nescafe ? Kopiko ? Great taste coffee ? San Miguel coffee Others: (Specify) __________________________ 2. Do you go to a coffee shop to buy coffee? ? Yes? No 3. How often do you go to a coffee shop? ? Every day ? Every other day ? Weekly ? Monthly. ? Yearly Others: (Specify) _____________________ 4. How many cup/s of coffee do you buy/consume when you go to a coffee shop? __________ Instruction: You may check one or more. 5. If you go to a coffee shop, in what coffee shop do you buy? ? Starbucks ? Gloria Jean’s coffee shop ? Figaro ? Bo’s coffee shop ? Coffee bean and tea leaf ? Seattle best coffee ? Cafe de Lipa ? UCC Cafe plaza ? Cafe cap real ? McCafe of McDonalds ? Others: (Specify) _________________ 6. When do you usually go to a coffee shop? or Why? ? meeting ? break-time ? past-time ? dating Others: (Specify) .__________________ 7. In going to a coffee shop, whom do you come with? ? Co-workers/Officemates ? Clients ? Family Member ? Friends ? Boyfriend/Girlfriend ? I prefer going alone Others: (Specify)___________________ 8. What kind of coffee do you prefer? ? Hot? Cold 9. Do you drink coffee with†¦? ? Frappe ? Toppings ? Desert III. All about Coffee Cocktail House. 1. In going to our coffee shop @ the Bonifacio Global City, Fort Square, Taguig City, what is/are the coffee/s you are willing to buy, interested to try or not interested. Instruction: Please check the best answer. (*) Our Unique Offering. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| Hot Coffee| ? | ? | ? | Cold Coffee| ? | ? | ? | Frappe Coffee| ? | ? | ? | * Coffee Cocktail| ? | ? | ? | * Organic Coffee | ? | ? | ? | 2. What kind of * Coffee Cocktail do you prefer? ? Alcoholic* Coffee Cocktail ? Non-Alcoholic *Coffee Cocktail 3. What are the *Coffee Cocktail you are willing to buy, interested to try or not interested. (Alcoholic and Non-alcoholic drinks) KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| * Coffee Infused Vodka| ? | ? | ? | * Spiked Coffee Ice Cream Dream| ? | ? | ? | * Chocolate Mocha-Tini| ? | ? | ? | 4. Do you prefer an organic coffee? ? Yes? No 5. What are the *Organic Coffee you are willing to buy, interested to try or not interested. (Fertilized or unfertilized) **most Unique offering as being the most expensive coffee in the world yet when roasted, it exudes an almost musical, fruity aroma. It has a strong, sweet, dark chocolatey taste that is perfect for that morning kick or high power meetings. Definitely a CLEAN CUP. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| *Rice Coffee| ? | ? | ? | *Corn Coffee| ? | ? | ? | *Coconut Coffee| ? | ? | ? | **Civet â€Å"Alamid† Coffee from Philippine’s finest Arabica, Liberica and Exelsa beans| ? | ? | ? | * Arabica, Liberica and Exelsa Coffee| ? | ? | ? | **********OThank YouO andOGOD bless YOUO********** O†Life is like a cup of coffee. † O -anonymous Survey analysis A part of the survey which all the data gathered was being analyzed for the justification of the objectives of the proponents. The proponents purposively collect more information about the business target market and consumer. It is to understand their needs and to know their perception on the business to be built. Table 1: Distribution of respondents according to gender. GENDER| FREQUENCY(F)| PERCENTAGE (%)| MALE| 165| 41%| FEMALE| 235| 59%| TOTAL| 400| 100%| Figure 1: Gender of the respondents From above data, majority of our respondents are female which is 59% percent while only 41% are male. Table 2: Distribution of respondents according to age AGE| FREQUENCY(F)| PERCENTAGE(P)| 18-24| 221| 55%| 25-31| 58| 14%| 32-38| 49| 12%| 39-45| 38| 10%| 46-above| 34| 9%| TOTAL| 400| 100%| Figure 2: Age of the respondents From data above, 55% of our respondents aged 18-24, 14% are aged 25-31, 12% are aged 32-38, 10% are aged 39-45 and 9% are aged 46 and above. Table 3: Distribution of respondents according to their monthly income MONTHLY INCOME| FREQUENCY(F)| PERCENTAGE(P)| 1-10,000| 168| 42%| 10,001-20,000| 61| 15%| 20,001-30,000| 75| 19%| 30,001-40,000| 78| 19%| 40,001 and above| 18| 5%| TOTAL| 400| 100%| Figure 3: Respondent’s monthly income Data shows that our respondents 1-10,000 the highest percentage which is 42%, 20,001-30,000 and 30,001-40,000 which are 19%, 10,000-20,000 which is 15% and 40,001 and above which is 5%. Table 4: Distribution of respondents who drinks coffee COFFE DRINKERS| FREQUENCY(F)| PERCENTAGE(P)| YES| 256| 64%|. NO| 144| 36%| TOTAL| 400| 100%| Figure 4: Respondents who drinks coffee Data shows that the majority of our respondents are coffee drinkers which is 64% and 36% are not. Table 5: Brand of coffee they buy in store BRAND OF COFFEE| FREQUENCY(F)| PERCENTAGE(P)| NESCAFE| 235| 42%| KOPICO| 155| 28%| GREATE TASTE COFFEEE| 109| 19%| SAN MIGUEL COFFEE| 51| 9%| OTHERS| 9| 2%| TOTAL| 559| 100%| Figure 6: Particular brand the respondents buy From the data above, the highest brand of coffee they buy is Nescafe which is 42%, Kopiko which is 28%, Grate Taste which is 19%, San Miguel Coffee which is 9% and 2% from other brand. Table 7: Respondents who have been to coffee shop WHO HAVE BEEN TO COFFEE SHOP| FREQUENCY(F)| PERCENTAGE| YES| 293| 73%| NO| 107| 27%| TOTAL| 400| 100%| Figure 7: Have you been to coffee shop? Data shows that 73% of our respondents have been to coffee shop and 27% are not. Table 8: How often do you drink coffee? TIMES THEY DRINK COFFEE| FREQUENCY(F)| PERCENTAGE(P)| EVERYDAY| 136| 46%| EVERY OTHER DAY| 61| 21%| WEEKLY | 69| 24%| MONTHLY| 12| 4%| YEARLY| 9| 3%| OTHERS| 6| 2%| TOTAL| 293| 100%| Figure 9: How often they drink to coffee shop. Data shows that 46% of our respondents drink coffee to coffee shop everyday, 24% weekly, 21% every other day, 4% monthly, 3%yearly and 2% from the others. Table 10: How many cups they consume in the coffee shop? NOS. OF CUPS THEY CAN CONSUME| FREQUENCY(F)| PERCENTAGE(P)| ONE| 149| 47%| TWO| 122| 38%| THREE| 24| 8%| FOUR| 8| 2%| FIVE| 10| 3%| SIX| 6| 2%| TOTAL| 319| 100%| Figure 10: How many cups they consume in the coffee shop? Data shows that 47% of respondents can consume only one, 38% can consume 2 cups, 8% can consume 3 cups, 3% can consume five cups, and 2% can consume four and six cups. Table 11: What particular coffee shop they go and buy coffee? COFFEE SHOPS| FREQUENCY(F)| PERCENTAGE(P)| STARBUCKS| 88| 30%| GLORIA JEAN’S COFFEE SHOP| 14| 5%| FIGARO| 44| 15%| BO’S COFFEE SHOP| 18| 6%| COFFEE BEAN AND TEA LEAF| 23| 8%| SEATTLE BEST COFFEE| 16| 3%| CAFE DE LIPA| 9| 3%| MCCAFE| 57| 19%| OTHERS| 24| 6%| TOTAL| 293| 100%| Figure 11: What particular coffee shop they go and buy coffee? Data shows that 30% of the respondents go to Starbucks, 19% at Mc Cafe, 15% at Figaro, 8% at Coffee Bean and Leaf Tea, 6% at Bo’s Coffee shop and Seattle Best Coffee, 5% at Gloria Jean’s Coffee Shop,3% at Cafe de Lipa and 30% from the others. Table 12: What is the reason/s why they go to coffee shop? Data shows72% of the respondents prefer to drink organic coffee and 28% don’t want to buy drink organic coffee. MARKETING ASPECT – PART II A. Product/Service Description The product is the mean of this project, because it is the one that will be to offer to the customer, while, the service is the focus of this project, because this will complete the satisfaction to the customer. At the Fort Strip in the Fort Bonifacio, the proposed Coffee Cocktail House is settled at a 58 sq. m.inside of a three storey building in Katipunan Circle. As the business was being projected inside of the Fort Bonifacio Global City where most of the population are employees and students, good ambiance, peace and pleasing place of a House as good as a house can satisfy them, a house with different kinds of chairs, different interior, different exterior and different service that will surely satisfy the wants of the customer. Coffee Cocktail House (C2H) offer coffee mostly which are: hot coffee, cold coffee, frappuccino, and coffee cocktail and organic coffee, which we uniquely offer to the market. As one of the store’s unique offering, we use coffee cocktail itself for the store name which is Coffee Cocktail House. We also offer cakes and pastries which is good combination to coffee and also Filipino delicacies. B. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Square, Bonifacio Global City, Taguig, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. C. Name of the enterprise As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. a. Business Name: Coffee Cocktail house b. USP: Great Taste Happens c. Business Logo: Many of the business man and also those who are business minded person think a lot of ideas and most of them uses a trade mark that is 100% connected to their offering, either product or service, to be able to recognize easily. Speaking of trademark, the proponents have come up with this simple trade mark using the company name itself which have a unique style and indeed an attention-catcher because of the color used. Here are the meanings of the colors and symbols that were used to the trademark that the company came up with: Cream (Originated from Yellow which means full of creative and intellectual energy) is a clean light yellow clears the mind, making it active and alert. Brown associated with the material side of life. It gives comfortable feeling of naturalness. Red is the color of blood, and as such has strong symbolism as life and vitality. It also represents the passion of the staffs. Circles symbolize unity, wholeness, infinity and protection. Pentagram (represents the house) can also be a star because of its five-points. It is a symbol of life and perfection. White Cup symbolizing the professionalism of the product and definitely a â€Å"Clean Cup† and a clean working area. Smokes symbolizes that the coffee is always freshly gourmet and also has a pleasing aroma to the nose. D. Nature of the Business For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call centre agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. E. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. F. G. Project Time Table. Project Time Table Description July 2012 to October 2012 – Feasibility Study Conceptualization about what kind of business should we study. Having a feasibility about the product; conducting survey on the location; Planning on how to promote and what is the demand and supply on it. How were the market aspect, management aspect, technical aspect, financial aspect and social aspect of the feasibility? October 2012 to January2013 – Putting-up Capitalization The proponents will be invested for the capital, amounting P 1,000,000. 00. January 2013 to April 2013 – Registration and Licensing Registering and licensing company. Secure all the permit of the business for its maintenance. February 2013 to April 2013 – Renovation of the Project Location The business location will be develops. Buying the equipments and needed tools. April 2013 to May 2013 – Hiring The company will hire expert baristas because we don’t enough money for the training. The proponents will also work as a manager to save money. – Opening of the coffee shop The store launching will start after the hiring of the baristas and crews. April 2013 to December 2013 – Marketing Program The Marketing Program will aims to simplify and demonstrate strategies that are needed to reach all its marketing potential even to exceed the potential of its market. January 2014 – Product New Ideas Having new ideas to promote and increase the demand for coffee. I. Market Segmentation A. Target market Our target market is aged 18 years old and above particularly young professionals who are working near our stores. They are the one who need our products and the one who can afford to buy our products. There are a lot of people who are passing by in our location and there are some who are just passersby. They are all are potential and target consumer who are possibly will buy some of our products. a. Demographic Characteristics Specifically it is for those 18 years old and above both male and female. Students who have allowance (from 1-5000php and above per month) looking for a convenient place to hang out with their friends and family. There are a lot of young professionals who are working near the Coffee Cocktail House. They are the persons earning 1-10,000php per month who belong to the class C to upper B. b. Psychographic Characteristics Since the target market are young professionals they are in the stage of buying what they want and doing the thing they have not experience when they are studying. They want a place that is relaxing before and after working hours. They are the type of people who are willing to buy a product that suit to their personalities yet affordable. Most of them are health conscious and smart street people looking for every benefit and satisfaction of a product to them. c. Buyer Behaviour Characteristics They are coffee drinker who used coffee as part of their daily routine. It is those people who believe that a cup of coffee will help them to enlighten and cope up for the whole day. They have that belief it will help people to stay awake for a longer hours. II. Competitor’s Analysis Purposively the proponents of this feasibility study wanted to know their possible competitor in the coffee industry especially we wanted to know our competitor within the business location. It aims to perceive the competitor’s capacity along the journey of our business. A. List of Competitors Listing and identifying every competitor we have in the market and within the area of Coffee Cocktail House. Identifying the competitor USP and why the consumers continually patronize their products. a. Direct Competitors Figaro – soon to open at the same area who offers coffee products with its healthy benefits and they have different side dishes and main courses. Coffee vending machines – that offer cheaper brewed coffee. We only have one competitor within the specific location of the coffee shop at the Fort Strip. The Cafe Puccini offering a coffee products and their specialty dish the Italian pasta. b. Indirect Competitors We also have our indirect competitors who used to sell coffee products but it wasn’t their specialization service or product. Retail sachet or instant coffee at the market. 1. Nescafe – which got in our survey that proves their being no.